Transform Listings into Closings
The Ultimate Videom Marketing Strategy
We Don’t Sell Video.
We Sell Results.
Here's How To Put
Your Videom To Work
To Get Results:
Property Listing Websites
Upload Videoms to all relevant property listing sites such as CREXi, LoopNet, CoStar, etc., and others specific to your region. Use as many property descriptors as possible in the title and description to be picked up in searches.
Company Websites
Embed the Videom on the property listing pages of your company's website, using property descriptor titles and keywords that Google will pick up to bring the right people to your Videom.
Email Marketing
Send OMs, property updates or newsletters to your list with a GIF preview of the Videom linked to the full Videom. Always place this moving image at the top because movement alerts the brain to look, and this simple trick increases open rates.up in searches.
Share the Videom as posts on LinkedIn, from both from your personal account and your company's page to reach a targeted audience of CRE professionals, potential investors, and industry connections, who may share with others in the market for certain types of properties.
YouTube
Upload the Videom to YouTube, creating a dedicated channel for your brokerage or property listings if you don’t have one. YouTube is the second-largest search engine after Google and can help increase the visibility and reach of your property marketing efforts.
75% of B2B businesses market their products and/or services on Twitter. Share the Videom on your brokerage's Twitter page with property descriptions and hashtags to help you engage with a broader audience, including CRE industry professionals, investors, and local and national businesses.
Facebook is the third-most-visited website in the world with 67% of users active daily. Share Videoms on your brokerage's FB page, and create highly-targeted ads using FB's advertising platform to reach specific demographics, such as investors, business owners, and national tenants looking for that type of property.
90% of all Instagram users follow business accounts, and as a visually-oriented platform, it is ideal for showcasing short and long versions of Videoms on both your firm’s, and your personal Instagram accounts. Use property-specific hashtags and location tags to increase discoverability.
Real Estate Conferences
Play Videoms on large screens or monitors during real estate events, and conferences. This will attract attendees to your booth and provide an engaging visual representation of your properties. Also, carry them around on an iPad for meeting with potential buyers. lessors. and investors.
Presentations and Pitches
Incorporate Videoms into your presentations and pitches when showcasing properties. This elevates your perceived marketing expertise, captures the most attention, and delivers your perfect property pitch every time.
Property Development Updates
Use Videoms to showcase planning and progress on development projects. Aerial footage and time-lapse video can illustrate the construction stages and highlight key milestones. Videoms can be re-used on pitching future projects as well.
Investor Updates
Use Videoms in investor updates to add visual context to properties they have invested in, keeping them informed with the progress and potential of the property, and use them as a marketing tool to get future investment interest in your projects.
